In my time as a creative director on Chili’s digital team, we helped them climb 66 spots on the NRN’s list of the best restaurants on social media. This project was one of our highlights. To celebrate Chili’s birthday, we travelled around the country asking bands, pedestrians and buskers to recreate the Baby Back Ribs jingle from memory. And then we stitched all the performances together into one new song.

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Come To Life

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Come Across